Customer reviews create 'social proof', a phenomenon which suggests people are influenced by those around them. Friends and family, industry experts and influencers, or just people on the internet. Social proof can push customers who are on the fence about making a purchase, or are considering alternatives. Forms of social proof, include partnerships and influencer campaigns, however customer reviews seem to be the most influential.
It is rare, these days, to make a purchase without checking out the product info, and any reviews listed below. Most e-commerce websites now have multiple testimonials right there on their homepage, to highlight the experience of previous customers.
When considering a purchase, people want first-hand perspectives from other people just like them. While a famous influencer might catch their attention, experiences from peers are also important if you want to convince them to buy.
Depending on the industry your business is in, customer reviews might be especially important because they help offset a generally negative view of certain industries.
Give your customers a great experience, and they will:
Thus, becoming a vital element for the growth of your business.
Customer expectations have changed. With new technology, speed and efficiency are at the top of the list.
This technology also sets a higher expectation for interactions with a business. Speed is not the be all and end all, now how you make a customer feel can have a huge impact on their likelihood to return and recommend. Technologies and improvements that increase speed, convenience, friendliness and knowledge— more frequent expectations of consumers—are openings for companies to improve how people engage and spend with your brand. Customers generate revenue.
Employees drive the experience. Reduce friction for consumers and empower employees to drive customer satisfaction.
Among surveyed customers, 73% agree that experience is an important factor in their purchasing decisions, coming closely behind price and quality. It has also been found that customers are willing to pay more for a great experience.
At The SaaSy People, we’re experts in customer service — and we’re ready to take the weight off your shoulders.
Our team of experienced, outsourced agents can provide both technical support and day-to-day help for each and every one of your customers, so you don’t have to.
We communicate with your customers across all of your existing channels including social media, or work with you to build new channels for your customers.
Get in touch with The SaaSy People today, and start exploring a more efficient way of delivering unbeatable customer experience.